Supply chain management is the potential way of securing competitive advantage and improving organizational performance, since competition is no longer between organizations, but among supply chains. Keywords coordination, supply chain management, logistics, information exchange. An overview of nikes supply chain and manufacturing. The below table shows the attributes of two supply chain. Start writing about nike supply chain case study with this example essay. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. We help you identify opportunities to combine suppliers, achieve better pricing, and improve buying power. Two types of supply chain are physically efficient supply chain and market responsive supply chain. Lay offs are occurring to people who have been employed for many years. Seuring and muller 2008 have also concluded that there is a deficit in the takeup of theoretical background, both from within supply chain or operations management, as well as from a wider perspective, such as. Findings a collaborative supply chain framework is composed of five.
Jan 03, 2007 for instance, supply chain managers point to procurement and supply chain expertise on the due diligence team, and the establishment of a comprehensive plan, as critical to successful merger. The post merger supply chain assessment should rightly be focused on the planning processes. The knowledge of coordination for supply chain integration. Nike has evolved from an organization that manufactures for professional athletes to a company that is manufacturing for all ages, demographics and fashion inclined too through technological innovations. One of the main goals of an educational supply chain is to improve the wellbeing of the end customer or the society. Doc global supply chain management case study nike. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance. Acquisition supply chain management jobs, employment. To meet synergy goals, executives should proactively identify potential supply chain sources of value during a transactions due diligence and. Integration, incentives and innovation nikes strategy to improve social and environmental conditions in its global supply chain angharad porteous and sonali rammohan. Ardhi puji hariadi aswin budi pratomo danny dharmawan kosasih erry sunarli gede arya wiguna hari tarigan muhammad ahsin rogayya yuri pramono yudho 2.
These will be based on intellectual capitalbrands, technology, new product development, new channel strategieswith operations activities largely outsourced. We examine current technology used to drive the supply chain, including enterprise resource planning erp systems, backoffice systems, and infrastructure. The key to nike s efficiency is its low overhead manufacturing costs. Expectations are set, and the potential supplier can view nikes playbook on how it executes its supply chain operations. Rewiring nikes approach to supply chain sustainability has involved changes both at the company level and with its suppliers. Then, we make recommendations for and help you implement an integrated approach aligned with your future strategy. A mustknow investors guide to nike part 5 of 22 continued from part 4the cogs in nikes supply chain.
A case study on how does nike manages its supply chain. Most of the successful businesses worldwide have improved their growth rates only by adopting innovative supply chain management practices. Course hero has thousands of supply chain management study resources to help you. For many major industries, consolidation and restructuring are longterm trends. Analyzing nikes distribution channels and retail strategy. Read supply chain issues in mergers and acquisitions. By using aaa model, evaluation is done on the performance of the business in its efforts for sustainability. Drawing primarily from the literature on mergers and acquisitions and. A supply chain transformation at one of the worlds bestrecognised brands. Unfortunately the culture at new balance has been changing and not for the good.
Supply chain strategic management for nike marketing essay. It is imperative that a mutual understanding exists between nike and its suppliers to ensure quality throughout the supply chain. This work presents a comprehensive model of supply chain management. Nextgeneration supply chains efficient, fast and tailored. In normal word, supply chain management is a management of goods and services fawcett, ellram and ogden, 2014. Indeed may be compensated by these employers, helping keep indeed free for jobseekers.
However, this is not the case if the synergy effect. The infographic below shows an overview of those different stages or tiers of our value chain, the main processes within those tiers, and the relative carbon and water impacts of the tiers. By erik siemers managing editor, portland business journal. Jan 01, 2012 read supply chain issues in mergers and acquisitions. An analysis of the department of defense supply chain. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and. Supply chain management study resources course hero. The supply chain is the network of businesses and business processes involved the creation and selling of a product, from suppliers that procure raw materials through retail outlets and customers. Expectations are set, and the potential supplier can view nike s playbook on how it executes its supply chain operations.
A pdf of version of that issue, along with a variety of other information and resources, can be found at our wms resource page. With access to relevant data from points across both organisations supply chains, this is. Pdf the purpose of this study is to provide an analysis of global supply chain in a broader context that encompasses. Effects of upstream and downstream mergers on supply chain. Nike supply chain essay example topics, sample papers. Merge, split, and watermark your pdfs with pdf chain ghacks. Apple case has illustrated how it can be successful in differentiating the supply chain management practices. Article pdf available in the international journal of logistics management 16 2. Nike and adidas are two global companies try to improve their competitive advantage through strategically managing and utilizing their supply chain.
The upstream portion of the supply chain includes the. This report explores how nikes approach to improving social and environmental conditions in its global supply chain has evolved through integrated management of sustainability and innovation, increased supplier incentives, and systems innovations intended to prevent problems before they arise. Sc supply chain versus supply chain an increasingly vocal and popular sentiment holds that the nature of competition in the future will not be between companies, but rather between supply chains. The pre and posthorizontal merger supply chain network models in this section, we describe the supply chain network models prior and post the horizontal mergers. We are updating nikes code and codeleadership standards to make clearer the responsibility of contractedfactories to respect their employees right to freedom of association andcollective bargaining to the extent permitted by local law. Pdf global supplychain strategy and global competitiveness. Why supply chain professionals make great ceos world. As part of its sustainability report released thursday, the retailer said it plans to launch a new manufacturing index in 2012 that will place factories sustainable practices on equal footing with the traditional supplychain measures of quality, cost and delivery. Ef cient, fast and tailored nextgeneration supply chains. The framework offers a holistic view of practices for improving supply chain sustainability and the integration between them. Nikes strategy to improve conditions in its global supply.
Integration, incentives and innovation nikes strategy to. Nike s dtc approach is twoprongedthe nike owned retail stores, which are the brickandmortar stores, and its digital platform. Keywords supply chain management, companies, asset valuation. Ef cient, fast and tailored 7 introduction in our ninth and largestever global supply chain survey, we heard from over 500 executives around the world which key trends they see reshaping the supply chain. Supply chain management practice on the service industry has been depicted in this paper. In a global market, supply chain man agement is more complex. Supply chains are evolving into rich, dataintensive networks that not only. Pdf chain is a graphical front end for the pdf toolkit which allows you to merge, split, watermark, rotate, add attachments to, and set permissions for existing pdf documents. However, this is not the case if the synergy effect is present and is stronger than the market power effect. Nke is making some big changes to how it manages its supply chain.
Backward integration is a type of vertical integration that includes the purchase of, or merger with, suppliers. Merge, split, and watermark your pdfs with pdf chain. Seeking out and securing the sources of value in your supply chain is an important first step. The supply chain is the funnel through which consumers and businesses get what they need at the right place and the right time.
Sep 24, 2010 if youre really up on your pdf toolkit commands you could easily do this from the terminal window. Itescm model denotes supply chain managements for the universities which represents one of the service industries. Below ive listed the five most important reasons behind the rise of supply chain ceos. Supply chain efficiency is primarily determined by the planning and decisionmaking processes because these processes affect how well a company can react to the changing environment and how well it allocates resources to meet business goals. We similarly find that in a bilateral supply chain, even when upstream or downstream supply chain partners react to the merger strategically, a merger is still able to benefit all of the firms in the merging industry. It has proven to be a valuable instrument for supporting decision planning. Which chain do you think has fewer supplychain headaches. The military supply chain differs from a cpg supply chain in the following ways.
Supply chain management, marketing and advertising, and global management. For companies like global sports apparel giant nike, for example, it. For instance, supply chain managers point to procurement and supply chain expertise on the due diligence team, and the establishment of a comprehensive plan, as critical to successful merger. Are you taking the right steps to maximize the value from your acquisition. Nike has long partnered with multistakeholder and external organizations such as the fair labor association, sustainable apparel coalition, the international labour organizations better work programme, and the better cotton initiative to address labor risks in our supply chain. Nike manufacturing and supply chain strategies market. Supply predictable, demand efficiently at the lowest possible cost. Nike invests in sustainable supply chain technology. Create and download a custom pdf of the business trends 2014 report. For a company that moves over 900 million units per year, these savings amount to a serious competitive edge.
Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. If youre not up on those commands you could turn to pdf chain. The major way we see supply chain management meeting future needs is through virtual organizations. To develop an ideal supply chain strategy, the nature of demand for products is plotted against their respective supply chain. Stanford initiative for the study of supply chain responsibility sisscr integration, incentives and innovation nikes strategy to improve social and environmental conditions in its global supply chain angharad porteous and sonali rammohan 19th november 20. Integrated framework for managing sustainable supply chain. The importance of innovative supply chain management has been highlighted by scholars and researchers for successful management of businesses in the 21 st century. As a result, nike has created the following standards for their supply chain. This research aims to investigate the key activities, phases and issues of post merger integration in supply chain operations. It can secure the supply of components and manufacturing capacity with the use of capital on investment on supply chain partners. Can their supply chains keep up with all the big moves. Nike supply chainsupply chainfreedom of association.
Taylor 2007 global cases in logistics and supply chain management. Supply chain management refers to the coordination of activities and involved in making and moving a product. Designmethodologyapproach using case study methodology, this paper outlines the cases of hershey and nike and the impact of supply chain implementation. An overview of nikes supply chain and manufacturing strategies. Why is supply chain expertise so valuable for future ceos. Serving a new market, working with a new acquisition, or accessing a new. If youre really up on your pdf toolkit commands you could easily do this from the terminal window. Nike s supply chain sources most of its raw materials in the manufacturing host country by independent contractors. A supply chain perspective on achieving high performance by tom herd, arun k. Nike asks you to accept cookies for performance, social media and advertising purposes. Find supply chain management course notes, answered questions, and supply chain management tutors 247.
Every day, each of us comes in contact with a multitude of products that have been produced outside the united states. Nike supply chain collaborative iis mm ugm ap 6b an implementation of information system in supply chain management super chain workgroup. Material consolidation, manufacturing innovation, and modernization support the manufacturing process. The design and management of supply chains in todays competitive business environment presents one of the most important challenges to managers. Nikes evolving supply chain clelia peters mba 09 these days, your new sneakers are far more likely to have spent more time traveling than you have. The purpose of this article is to identify strengths and weaknesses of current supply chain. In addition, the bluesign tool can be used by nike suppliers to improve their. This project is based on the case study of nike and an analysis of the supply chain management approaches of this cited company.
Supply chain operations research model is used to analyse the current position of the organizations business processes and functions. Innout, a private company, wont talk numbers, but the buzz is that its profitable. As part of its sustainability report released thursday, the retailer said it plans to launch a new manufacturing index in 2012 that will place factories sustainable practices on equal footing with the traditional supply chain measures of quality, cost and delivery. Benetton, nike and dell are examples from the real world that show how supply. Apply to supply chain manager, supply chain analyst, logistics management specialist and more. Supply chain executives can play a pivotal role in delivering synergies that can help achieve deal objectives. Pdf an integrative framework for supply chain collaboration.
Nike statement on forced labor, human trafficking and. Juliana kucht campos 30 integrated framework for managing sustainable supply chain practices. First, dell computer, home depot, and nike redefined value for customers in their. The following case study is taken from the supply chain digest letter on wms, our hardcopy newsletter that recently focused on warehouse management systems. Supply chain excellence makes companies successful. Nike manufacturing and supply chain strategies market realist. Our core strength is the proven ability to build longterm, valueadding business relationships with energy customers whose supply chain requirements are especially demanding and complex.
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